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A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI

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By: TOM BRANNA

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In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, US consumers began 2017 with a lot of change and uncertainty. According to a recent IRI Consumer Connect survey, these factors contributed to 2017 getting off to a shaky start with consumers, but projections for the remainder of the year are positive. “January and February are generally softer months for the consumer packaged goods industry, but showed sharper-than-normal declines this ...

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